Creating a Content Calendar for Your Station

A content calendar helps you plan ahead, maintain consistency, and ensure variety in your programming.

Why Use a Content Calendar?

• Ensures consistent broadcasting schedule
• Prevents last-minute scrambling for content
• Helps identify content gaps or repetition
• Enables strategic timing around events and holidays

What to Include

Your calendar should track show topics, guest appearances, special segments, and promotional activities.

Planning Timeframes

Plan the coming month in detail, outline the next quarter broadly, and consider annual themes and major events.

Tools for Planning

Use tools like Google Calendar, Notion, Trello, or simple spreadsheets to organize your schedule.

Stay Flexible

While planning is important, leave room for timely topics, breaking news, and spontaneous content that resonates with your audience.